Here is the main USGS site on the event: http://earthquake.usgs.gov/earthquakes/recenteqsww/Quakes/usc0005ild.php. It looks like it was a NNE-trending reverse faulting mechanism (makes some sense with the geologic fabric and the compression directions in the eastern US).
UNAVCO Community Event Response to the 23 August 2011, Mw=5.8 Virginia Earthquake
Watch the event propagate through the USArray: USArray Ground Motion Visualization
Here is a nice NY Times article with information about the damage, a comparison of the felt effects from this event a similar-sized 2004 California earthquake (Parkfield), and a map of historic events in the eastern US (last big event was 5.4 in New Hampshire in 1940).
Watch the Did You Feel It page to see people report their sensation of the event and where.
Here is a short comment about the difference in attenuation between the east and west of North America.
It looks like it occurred within the Central Virginia Seismic zone which is an area that has produced small and moderate events in the past and is noted as a zone of somewhat increased earthquake hazard by the USGS. Note that there was an M4.5 in this area in 2003 (December 9). It was also widely felt.
Note that this was a tie for the largest earthquake recorded in Virginia: Giles County, Virginia 1897 05 31 18:58 UTC Magnitude 5.9
Here it is relative to historic seismicity. Click on link to see it broader with explanation (from USGS OFR 2006-1017):
from http://www.virginiaplaces.org/geology but is derived from the USGS Open File report 2006-1017 below).
Here is a nice map and commentary from Virginia Tech on the Central Virginia Seismic zone.
Social media will be an important channel for people to communicate about this event:
Here are a few youtube links:
Earthquake Virginia Auto Repair Shop Collapses G&C
DC / Virginia Earthquake Aftermath
Wikipedia site is accumulating contributions: http://en.wikipedia.org/wiki/Virginia_Seismic_Zone
Here it is recorded at Arizona State University (thanks John West):
Here are a few other links I just came up with:
Major earthquakes in Virginia (from Virginia Division of Geology and Mineral Resources)
Earthquakes in Virginia and Vicinity 1774 - 2004 (USGS Open File Report 2006–1017) (big file and takes a while to download)
Virginia Earthquake Information from the USGS
IRIS Event plot suite
Tectonic Setting of the August 2011 Virginia Earthquake (Stein, et al.)
Latest update: 19:05 Arizona time August 29, 2011